Lucie Frigon
Lucie Frigon
Building community
Communications Advisor Lucie Frigon developed DCC's social media strategy to fulfill several key goals: to increase employee engagement across the country; raise awareness of DCC with our external stakeholders; and support recruitment. Nominator Yves-Marie Exumé, Administrative Assistant, Communications, explains that during the three-year process, Lucie identified social media's applicability, researched best practices, and secured senior management support. "The validity and relevance of the social media initiative meant that it was included in both the Corporate Plan and Annual Report. How Lucie went about tackling this initiative really is a model case study for any employee who wants to achieve a similar success," says Yves-Marie. It also earned Lucie a prestigious Silver Leaf Award of Merit from the International Association of Business Communicators.