DCC team spirit garners national recognition in the GCWCC

Jim Paul, President and CEO (centre), along Nathalie Strand, 2016 Deputy Campaign Leader (left), and Lucie Frigon from the Communications Department, at the 2016 Charitable Campaign Recognition Awards ceremony on February 21, 2017.
Jim Paul, President and CEO (centre), along Nathalie Strand, 2016 Deputy Campaign Leader (left), and Lucie Frigon from the Communications Department, at the 2016 Charitable Campaign Recognition Awards ceremony on February 21, 2017.

DCC’s spirited and successful national fundraising campaign is now an award-winning one.

DCC received the 2016 National Team Spirit Award from the organizers of the Government of Canada Workplace Charitable Campaign (GCWCC). The award recognizes success in creating a nation-wide campaign and engaging employees across the country.

In 2016, DCC surpassed its fundraising goal by 40%, breaking the $100,000 barrier for the first time. DCC accomplished this increase with only 9% more employees. In addition, the average donation per employee increased by 25% over the previous year.

DCCers are “naturally very generous and enthusiastic” about the campaign, says 2016 National Campaign Leader Kristen Williams. In addition, DCC has a well-oiled campaign machine due to the many employee volunteers, she says and the steady support of the executive team, including James Paul, DCC President and CEO and Campaign Champion.

But fundraising efforts are challenged each year by the fact that DCC’s 900-plus employees are spread over more than 40 locations from St. John’s to Victoria. To compensate, DCC takes advantage of electronic capabilities—such as the weekly online employee newsletter and an online silent auction with items contributed from across Canada—to unite the team.

In 2016, DCC introduced a national initiative encouraging all sites to hold a mid-campaign staff event featuring representatives from local organizations that benefit from the campaign. The feedback was very positive, Williams says. Hearing from the organizations “really made the impact of donations tangible, especially hearing it from someone within their local community.”

DCC was also a finalist for the My Campaign! Award, for innovation and creativity in customizing and personalizing the campaign experience.


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